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LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way, LG OLED evo sets a new standard. The next-gen OLED panel has been redesigned to include an extra layer and a stronger emissive material. These optimize the structure of the panel, refining the wavelengths of light and increasing efficiency. The result is a brighter and sharper image with improved content clarity — it's not just the display that's evolved, it's your viewing experience.A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs,